talks
AI & Sales - Amsterdam Trade & Invest
On April 15th we're bringing together GTM leaders who are deploying AI across the board to discuss how leaders are actually getting results with AI (rather than talking theory...)
Apr 15, 2026
17:00 - 21:00
AI House Amsterdam, Gustav Mahlerplein 5, 1082 MS Amsterdam

Here's the format 👇
5:00 PM - 6:00 PM // Doors Open & Networking
Connect with other GTM leaders and founders who are serious about building AI into their go-to-market.
Dinner will be served too.
6:00 PM - 6:30 PM // Panel Discussion A 30-minute panel with GTM leaders currently running AI across their sales orgs. How they're generating leads. How they're converting them. What's working. What's not. No "fluff" allowed.
Panelists
Sohrab Hosseini - Co-Founder at Orq.ai
Iteke Koster - Country Manager Benelux at Personio
Michael Versluis - Co-Founder at AiCU and Expansify
6:30 PM - 7:00 PM // Hands-On Workshop
With Thomas van Til - VP GTM at Contentoo
You'll be shown build your own AI sales engine. Live. Using Claude. You'll leave with something you can actually get started on building on Monday morning.
7:00 PM - 7:05 PM // Guest appearance from Alexis van Dam
Alexis van Dam connects education to practical practice as a lecturer and partnership manager in the Commercial Economics course at the Amsterdam University of Applied Sciences. He is seeking collaborations with experts in Sales and AI for innovative education and research projects within the Amsterdam University of Applied Sciences and will talk on the topic for a few minutes at the end of the event.
7:00 PM - 8:00 PM // Drinks & Networking
This isn't another "AI is cool" event.
This is a "here's how to use it today" event.
Spots are limited.
Register now.